Self-initiated conceptBrand identity & packaging
Dough Club
"Good cookies, good mood." A playful identity for a small-batch cookie brand.
The idea
For a direct-to-consumer cookie brand, the box, the sticker and the tag are the shopfront. Dough Club turns every one of them into a small moment of joy that people want to photograph and share.
What I designed
- Chunky wordmarkA soft, bouncy "dough club" logotype
- Cookie mascotA character in a "dc" cap who shows up everywhere
- Box systemCobalt blue and cream, with a checkerboard trim
- Stickers & hang tags"Cookies fix everything", "Baked in small batches"
Design decisions
One strong blue on cream keeps it simple to print and instantly recognisable on a feed. The mascot and short, happy lines give the brand a voice without needing big campaigns.
This is a self-initiated concept: a brand I created to explore an idea, not work for a paying client.
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