Self-initiated conceptBrand identity & social
Side Toast Bar
"Nice to feed you." A warm, loud identity for a grab-and-go toast bar.
The idea
For grab-and-go food, the wrapper is what gets seen: in hands, on desks, in photos. Side Toast Bar puts a friendly face on every surface, from the wrapper to the staff tee.
What I designed
- WordmarkA chunky "side" in toasty orange-red
- Toast mascotA thumbs-up slice that brings the warmth
- PackagingCheckerboard wrapper, bags, cups and stickers
- Social & menuStories, posts and a menu in one system
Design decisions
One colour and short lines ("Simple done right.", "Eat toast. Feel good. Repeat.") keep it bold but never shouty. The checkerboard nods to classic diners and makes even a plain wrapper feel on-brand.
This is a self-initiated concept: a brand I created to explore an idea, not work for a paying client.
Next projectJheelhouseView case study →