Self-initiated conceptBrand identity
Tuesday Club
"Not just a club. It's a Tuesday." An identity for a private padel social club.
The idea
Padel is as much about the hangout as the game. Tuesday Club is a private padel social club built around one regular midweek night, with a look borrowed from old-school club heritage so a new club feels like it has always been there.
What I designed
- CrestFour quarters: T, a padel racket, a palm and a script C
- WordmarkA serif "Tuesday" with a script "the" and "Club"
- Merch & membershipTote, cap, member card, court chairs
- SignageThe club front, wayfinding and court floor
Design decisions
Two colours only, court green and cream, so the crest works stitched on a sweater, printed on a tote or painted on a court. The script keeps a heritage look friendly and social rather than stiff.
This is a self-initiated concept: a brand I created to explore an idea, not work for a paying client.
Next projectDough ClubView case study →